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BE FORWARD POINTS Program Agreement

The following are the Terms and Conditions governing the BE FORWARD POINTS Program (referred to as the "Program" or "BF Points") owned and operated by BE FORWARD.CO., LTD. (referred to as "we", "our" or "BE FORWARD") and offered to BE FORWARD customers (referred to as "Customer(s)"). These Terms and Conditions govern the membership of Customer(s) who participate in the Program and use the BF Point platform at URLs: and

  • Enrollment

    By participating in the Program, Customer(s) can earn BF Points subject to these Program Terms. Continued use of BE FORWARD Account (referred to as "Account") and participation in the Program constitute Customer's consent and agreement to abide by the most current version of these Program Terms as may be posted from time to time at Customer(s) are responsible for remaining knowledgeable as to any changes that the Company may make to these Terms and Conditions.

  • Earning BF Points

    BE FORWARD may offer different promotions which allow Customer(s) to earn BF Points for purchases of goods, use specific services or any other actions from time to time. Such promotions will be notified by way of email, newsletter or on BE FORWARD's website ( or by using any other suitable means. At any time, BE FORWARD reserves the right in its sole discretion to add, remove or change the number of Points awarded, as well as the actions that Customer(s) can perform to earn Points.

    Points can be tracked from My Account. Points for purchase of goods will be awarded only after confirmation of full payment of the ordered item. It may take a few weeks to reflect the earned Points in case Customer(s) make payment at local agent or local bank

  • Registration and Account

    • Registration. To participate in the Program, Customer(s) must agree to the terms here in and register at to use an Account.

    • Accurate Information. Customer(s) must provide and maintain complete and accurate information during Customer(s) participation in the Program. BE FORWARD has the right to confirm and verify the truth and accuracy of registration and Account information at any time in its sole discretion.

    • Account Security. Customer(s) are responsible for all activity on his/her BE FORWARD Account and for loss, theft or unauthorized disclosure of password. Customer(s) must provide BE FORWARD with prompt written notification of any known or suspected unauthorized use of the Account or breach of the security of the Account.

      Customer(s) shall not combine, transfer or share Points in Account with any other Accounts. Even if Customer(s) have multiple Accounts, the accounts and Points cannot be combined. Customer(s) shall not transfer or sell any Points, or perform any other action in any manner to violate or attempt to subvert these Reward Terms and Conditions.

      Customer(s) are responsible for ensuring the accuracy of Points in the Account and are encouraged to check the Account regularly. If Customer(s) believe that Points were not properly accrued to the Account, Customer(s) must contact our customer service within 14 days from the date when the Point-earning activity occurred.

  • Point Expiration

    Unredeemed Points will automatically expire after one (1) year from the date when points are awarded. If Customer(s) redeem Points, the old Points will be redeemed first so that the newer Points remain in the Account.

  • Point Redemption

    Customer(s) earned Points can be redeemed with available items on and (Points for vehicles can be used through "BUY NOW" only.) In case of, Customer(s) may redeem Points by applying them upon making an order with Buy Now, which is an instant ordering service available when logged into "My Account". In case of, Customer(s) may redeem Points by adding the item/s that Customer(s) are interested to buy into a cart then apply the Points upon making an order when logged into "My Account". 1 Point is equivalent to 1 USD.

    Customer(s) are responsible for any taxes that may be due related to the participation in the Program. Customer(s) are responsible for any taxes and duties imposed to the items. BE FORWARD does not pay any additional compensation for taxes to Customer(s). The amount of Points redeemed is written on the Invoice. BE FORWARD does not issue any undervalued invoice and does not accept such request.

  • Changes

    BE FORWARD reserves the right to revise these Program Terms at any time with or without notice, including (but not limited to) the rules for earning and redeeming BF Points, the expiration policy for BF Points, and the products and services for which BF Points may be earned and redeemed.

  • Termination

    If BE FORWARD determines, at its sole discretion that Customer(s) engage in any unlawful activity, we may terminate this Agreement immediately and thereafter inform Customer(s) in writing of reasons thereof. BE FORWARD may also terminate BF SUPPORTER for whatever reason with written notice to BE FORWARD. The Program may be discontinued at any time by BE FORWARD's sole discretion.

  • Breaches by Customer(s)

    BE FORWARD has the right to terminate Customer(s) in the event that Customer(s)

    • a) commits any act of fraud or theft against BE FORWARD or its official agent; and/or
    • b) commits an act that brings BE FORWARD into dispute; and/or
    • c) fails to perform obligations in terms of this Agreement.
  • Limitation of Liability

    BE FORWARD shall not be liable for any loss caused by any attempt by malicious hackers to deliberately damage BE FORWARD website, undermine the legitimate operation of the program or steal any personal information. Such attempts shall be a violation of criminal and civil laws and BE FORWARD reserves the right to seek damages from any such individual/s to the fullest extent permitted by law.

    BE FORWARD reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the program, should a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the program.

    All purchase orders are subject to BE FORWARD's Terms and Conditions.

  • Governing Law and Dispute Resolution

    This agreement is governed by and construed in accordance to the laws of Japan. As a condition on registering in this program, members agree that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this program, shall be resolved individually, without resort to any form of class action, exclusively before the Tokyo District Court or Tokyo Summary Court in Tokyo, Japan having jurisdiction.

  • General Terms

    BE FORWARD reserves all the rights, in its sole discretion, to withdraw, cancel, suspend, extend or terminate this Program in whole or in part or to vary, delete or add any Terms and Conditions of this Agreement herein at any time.

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